Craft a Guidebook
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6/8/2021-7/6/2021
Tuesdays 11:30-1:30pm; Thursdays, 12:00pm-1:00pm
In collaboration with City College of San Francisco, join me for a 5 week workshop via zoom, direct from Paris!
Get a fresh perspective on your Creative Business Journey! With an MBA, design training and 15 years in sales, marketing and consumer products for Fortune 500 companies, Tyese will lead you in creating an effective 10 page personal business guidebook for a happy business on your own terms. Put away the boring business plan and dive into personalized ways to crystallize an idea and discover your next steps to make it happen on your own terms.
Myth 1:
A product/service is your brand
Reality:
You are your brand. Most of the time entrepreneurs focus on a plan for the product or service they offer instead of a plan for your brand. Since you are your brand, use the guidebook strategically as a detailed framework for your journey.
Myth 2:
A business is an activity you begin/launch or end
Reality:
A business is a journey that morphs into different things as you grow and change as a person. Use the guidebook in every part of your journey, even as your business changes.
We will examine the power of words, empowering questions and how they inform our road-map to success, with time dedicated to feedback and critique. We will look at case studies from independent creatives tackling issues like self-doubt, funding and accountability that often play out in entrepreneurial journeys. Take one part vision boarding, one part planning and 3 parts fun. Collaboration will be encouraged.
This is a beginning level workshop combining live sessions, videos and one-on-one engagement labs and is geared towards students who are ready to think in new perspectives to structure their ideas!
At the end of the class you will:
-Crystalize your idea
-Establish detailed steps in each part of your business plan, from marketing to funding
-Create a pitch for clients, a website or social media presentation
-Increase confidence and decrease self doubt
-Make business decisions with fluidity
.
Starts June 8th for 5 weeks, Tuesdays and Thursday in collaboration with City College of San Francisco Extension Program
Who is this for? Those who have an idea but haven't started their businesses or those who've started but are blocked in some way. The class focuses on answering the decisions you'll need to create your happy business and some students even complete their business plan at the end of the 5 weeks.
Workshops are taught online through Zoom and Canvas. Students will need a computer or smart phone with webcam and microphone, internet and web streaming capacity, and the Zoom application installed to their device.
Materials list:
Come with an open mind, curiosity, lots of paper, a pencil, colored highlighters
Instructor Bio:
Tyese Cooper teaches and writes about designing ideas and business planning through a lens of art and philosophy. Her career has spanned over 20 years, working for Fortune 500 companies and global retailers in fashion and consumer products, within senior management roles and founder of her own sustainable fashion brand based in Paris. She has lectured in business since 2016, creating curriculum on entrepreneurship, advertising and personal branding for Paris School of Economics and various companies like Audible and Airbnb. With masters training in business and design from Golden Gate University and the Academy of Art in San Francisco, she dedicates a part of her time mentoring and is currenting writing her first book on a self-designed technique, The Owl and Genie© Approach.
Tuesdays 11:30-1:30pm; Thursdays, 12:00pm-1:00pm
In collaboration with City College of San Francisco, join me for a 5 week workshop via zoom, direct from Paris!
Get a fresh perspective on your Creative Business Journey! With an MBA, design training and 15 years in sales, marketing and consumer products for Fortune 500 companies, Tyese will lead you in creating an effective 10 page personal business guidebook for a happy business on your own terms. Put away the boring business plan and dive into personalized ways to crystallize an idea and discover your next steps to make it happen on your own terms.
Myth 1:
A product/service is your brand
Reality:
You are your brand. Most of the time entrepreneurs focus on a plan for the product or service they offer instead of a plan for your brand. Since you are your brand, use the guidebook strategically as a detailed framework for your journey.
Myth 2:
A business is an activity you begin/launch or end
Reality:
A business is a journey that morphs into different things as you grow and change as a person. Use the guidebook in every part of your journey, even as your business changes.
We will examine the power of words, empowering questions and how they inform our road-map to success, with time dedicated to feedback and critique. We will look at case studies from independent creatives tackling issues like self-doubt, funding and accountability that often play out in entrepreneurial journeys. Take one part vision boarding, one part planning and 3 parts fun. Collaboration will be encouraged.
This is a beginning level workshop combining live sessions, videos and one-on-one engagement labs and is geared towards students who are ready to think in new perspectives to structure their ideas!
At the end of the class you will:
-Crystalize your idea
-Establish detailed steps in each part of your business plan, from marketing to funding
-Create a pitch for clients, a website or social media presentation
-Increase confidence and decrease self doubt
-Make business decisions with fluidity
.
Starts June 8th for 5 weeks, Tuesdays and Thursday in collaboration with City College of San Francisco Extension Program
Who is this for? Those who have an idea but haven't started their businesses or those who've started but are blocked in some way. The class focuses on answering the decisions you'll need to create your happy business and some students even complete their business plan at the end of the 5 weeks.
Workshops are taught online through Zoom and Canvas. Students will need a computer or smart phone with webcam and microphone, internet and web streaming capacity, and the Zoom application installed to their device.
Materials list:
Come with an open mind, curiosity, lots of paper, a pencil, colored highlighters
Instructor Bio:
Tyese Cooper teaches and writes about designing ideas and business planning through a lens of art and philosophy. Her career has spanned over 20 years, working for Fortune 500 companies and global retailers in fashion and consumer products, within senior management roles and founder of her own sustainable fashion brand based in Paris. She has lectured in business since 2016, creating curriculum on entrepreneurship, advertising and personal branding for Paris School of Economics and various companies like Audible and Airbnb. With masters training in business and design from Golden Gate University and the Academy of Art in San Francisco, she dedicates a part of her time mentoring and is currenting writing her first book on a self-designed technique, The Owl and Genie© Approach.
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Wanna know more? Ask me a question!
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